The Challenge

RPM Healthcare needed to scale awareness and qualified lead generation among health system executives and FQHC providers, a highly specific, hard-to-reach B2B audience. The existing homepage lacked a compelling competitive differentiator, paid media was untapped, and there was no closed-loop funnel connecting advertising to pipeline. The company also needed to expand its go-to-market strategy beyond health systems into self-insured employers and insurance companies.

The Solution

Built the full integrated marketing stack from the ground up: launched a $2K-$3K/month Google Ads search campaign with exact-match targeting across 5 state markets; designed and ran LinkedIn Sponsored Content and Lead Gen Form campaigns paired with purpose-built gated landing pages to create a closed-loop funnel from impression to demo booking. Built MailChimp lead nurturing sequences that activate after gated content downloads, moving prospects through the funnel automatically. Own HubSpot CRM operations including lead scoring, UTM tracking, workflow automation, and MQL handoff to sales, contributing to a 68% increase in MQLs quarter-over-quarter. Rebuilt the homepage in Elementor, positioning RPM's dedicated RN Care Coach model as the core competitive differentiator. Developed competitive analysis vs. key market players to support GTM expansion strategy.

The Challenge

Main Street Pops, a woman-owned pop-up event programming business, had a mission to bring back the communal feeling of "Main Street USA" by producing hyperlocal events that create genuine community connection through creative placemaking. Beyond building awareness, the business needed to identify sustainable revenue opportunities through social media beyond traditional event revenue, while maintaining authentic community engagement.

The Solution

Identified and developed a strategic content monetization model by creating VIP vendor content packages, a new revenue stream that transformed Main Street Pops' social media from a marketing expense into a profit center. Launched the "Women Who Pop" vendor spotlight series as a branded content offering, providing participating vendors with professional social media coverage and access to Main Street Pops' highly engaged community audience.

The Challenge

When iconectiv was acquired by TNSI's Communications Market division, TNSI's existing product documentation lived entirely in static PDFs across their portfolio. PDFs are invisible to search engines, require a download to read, and offer no internal linking or lead capture. The newly combined organization needed all of that content converted into indexed, structured web pages to establish organic search presence for the Communications Market and make product information discoverable to B2B telecom buyers.

The Solution

Led the full content migration, converting 28 TNSI product PDFs into fully structured, SEO-optimized Drupal web pages on the new communications.tnsi.com platform. Each page was built with proper H1/H2 hierarchy, features and benefits sections, product imagery, internal navigation links, and embedded lead capture forms. Also directed a full social media refresh across LinkedIn and X, managed campaigns via Hootsuite and LinkedIn Sales Navigator, and analyzed performance using Google Analytics.