About Me
I'm a Marketing Innovation & Analytics specialist and recent graduate from Stevens Institute of Technology with a 3.8 GPA. I'm passionate about creating data-driven campaigns that deliver measurable results across both B2B and consumer brands.
From spearheading full rebrands to managing integrated social media campaigns, I bring a unique blend of creative thinking, analytical rigor, and hands-on execution to every project. My experience spans from telecommunications to local businesses—each teaching me valuable lessons about what makes marketing truly effective.
107%
Instagram Reach Growth
39K+
Impressions Generated
3.8
GPA at Stevens
3+
Years Experience
Experience
Digital Marketing Web Intern
iconectiv - Bridgewater, NJ
May 2025 - Dec 2025
Managed and scheduled social media campaigns via Hootsuite and LinkedIn, leveraging Bitly and Sales Navigator to track performance and strengthen engagement. Directed a full social media refresh and launched integrated campaigns, keeping iconectiv relevant while driving awareness of core platforms. Contributed to a comprehensive website transition initiative, building custom pages from scratch in Drupal while prioritizing seamless customer UX and maintaining brand consistency across all digital touchpoints. Designed branded Canva content and analyzed performance using Google Analytics to inform strategy and optimize reach.
Business Consultant and Social Media Manager
Main Street Pops - Hoboken, NJ
Sep 2024 - May 2025
Spearheaded a full rebrand by creating a brand kit from scratch—including logo, color palette, typography, and tone of voice—to establish a cohesive identity and drive hyperlocal engagement. Developed and executed a social media strategy that increased Instagram reach by 107.4%, boosted engagement by 17.5%, and generated over 39K impressions.
Marketing & Social Media Intern
Electric Picks Jewelry - Hoboken, NJ
Jan 2024 - June 2024
Analyzed performance metrics to optimize content and strategically orchestrated updates to the content calendar, ensuring timely and engaging posts across various platforms which increased audience engagement and reach. Contributed to the management of daily influencer programs, overseeing product gifting and maintaining strong relationships with influencers.
Sales Consultant
Beach Bum Tanning Salon - Edgewater, NJ
Feb 2023 - May 2025
Leveraged advanced sales techniques and personalized customer service to effectively promote and sell a range of tanning products and services. Emphasized product benefits, provided tailored recommendations, and utilized upselling strategies to meet individual customer needs, significantly contributing to sales performance.
Education
Bachelor of Science in Marketing Innovation & Analytics
Stevens Institute of Technology, Stevens School of Business
Hoboken, NJ
Graduated Dec 2025
GPA: 3.8 / 4.0
Professional Involvement
The Association of Latino Professionals for America (ALPFA)
- Stevens Chapter, Member
Sep 2022 - December 2025
Skills & Expertise
Digital Marketing & Analytics
Google Analytics
Meta Business Suite
Hootsuite
LinkedIn Sales Navigator
Bitly
Linktree
Tableau
SEO & SEM
Email Marketing
Twitter/X
TikTok
YouTube
Design & Content Creation
Canva
Vimeo
Caption Writing
Final Cut Pro
Video Editing
Copywriting
CapCut
Graphic Design
Visual Storytelling
Web & CMS Platforms
Drupal
HTML/CSS
WordPress
UX Design
Microsoft Office & Google Workspace
Microsoft Word
Google Docs
Microsoft Excel
Google Sheets
Microsoft PowerPoint
Google Slides
Marketing Strategy & Skills
Social Media Strategy
Community Management
Project Management
Content Calendar Management
Campaign Management
Content Creation
Brand Development
Market Research
Performance Analytics
Influencer Marketing
Languages
English
Native
Spanish
Bilingual
My Philosophy
Great marketing is about more than just creativity—it's about understanding your audience, telling authentic stories, and making data-driven decisions. I believe in creating campaigns that not only capture attention but drive real business results. Every project is an opportunity to build meaningful connections between brands and their customers.
Let's Create Something Great
Ready to elevate your brand's digital presence? Whether you need a social media refresh, content strategy, or full campaign management, I'd love to hear from you.
Get in Touch
I'm always excited to connect with brands, businesses, and fellow marketers. Whether you're looking to collaborate on a project or just want to chat about marketing strategy, drop me a message!
ashleygonzalez0407@gmail.com
Location
New Jersey / New York Metro Area
Connect With Me
Send a Message
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Your name
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your@email.com
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© 2025 Ashley Gonzalez. All rights reserved.
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