iconectiv
Marketing internship supporting telecommunications industry leader
Marketing Operations
Content Management
Analytics Support
The Challenge
iconectiv, a leading provider of telecommunications network services, needed marketing support to streamline operations, manage digital content, and assist with data-driven marketing initiatives in the complex B2B telecommunications space.
The Solution
Supported the marketing team with campaign coordination, content management across digital platforms, and marketing analytics. Assisted with CMS updates using Drupal, maintained marketing materials, and helped coordinate multi-channel campaigns. Collaborated with cross-functional teams to ensure brand consistency and supported the execution of marketing strategies for enterprise clients.
Content Transformation
Elevating B2B LinkedIn content from basic posts to engaging, data-driven narratives
Previous Content Approach
Standard corporate announcements and generic industry updates
• Text-heavy posts with minimal visual engagement
• Limited storytelling or customer value focus
Enhanced Content Strategy
Goal:
Transform LinkedIn presence with engaging B2B content that showcases thought leadership and drives engagement
✓
Data-driven narratives with compelling visuals and infographics
✓
Professional graphics with consistent brand messaging
✓
Consistent brand voice with industry thought leadership
✓
Strategic content calendar aligned with business objectives
Performance Impact
Measurable growth following the August 2025 rebranded content launch
Data: July 1 - December 1, 2025
Organic Reach
▲ 50%
23,910
Views in August 2025
Engagement Metrics
3,281
▲ 32.6%
Total Reactions
92
▲ 80.4%
Total Comments
Profile Visitors
1,499
▲ 4%
Desktop Views
807
▲ 22%
Mobile Views
Key Insight
The August 2025 rebranded content strategy resulted in immediate and sustained growth across all metrics, with comment engagement nearly doubling (80.4% increase) and mobile traffic growing 5x faster than desktop—demonstrating the power of visually compelling, mobile-optimized B2B content.
Event Promotion Collateral
Social media assets created to drive event awareness and registrations
Industry Event Graphics
Conference and event promotional materials designed for LinkedIn and X
Conference Social Assets
Multi-platform social media content for telecom industry conferences
Webinar Promotion
Educational webinar promotional graphics and countdown posts
LinkedIn Content Template Gallery
Professional B2B content templates optimized for LinkedIn engagement
The Results
Measurable outcomes that exceeded expectations
Contributed to successful campaign execution and coordination
Supported content management and CMS platform updates
Assisted with marketing analytics and reporting
Gained valuable B2B marketing experience in telecommunications industry
Ready to achieve similar results?
Let's discuss how I can help you reach your marketing goals