Identified and developed a strategic content monetization model by creating VIP vendor content packages—a new revenue stream that transformed Main Street Pops' social media from a marketing expense into a profit center. Launched the "Women Who Pop" vendor spotlight series as a branded content offering, providing participating vendors with professional social media coverage and access to Main Street Pops' highly engaged community audience. This B2B partnership marketing approach created a win-win: vendors received targeted exposure to local consumers, while Main Street Pops generated revenue from content creation services. Executed comprehensive social media strategy across Instagram and Facebook, creating compelling visual content showcasing event highlights, vendor stories, behind-the-scenes moments, and local partnerships that drove both community engagement and vendor interest in paid content opportunities.